Stories That
Create Value.
Results That
Prove It.
A strategic communications consultancy with a 34-year track record of turning early-stage companies into acquisition targets and IPO candidates.
About Comunicano
The Communications
Consultancy That
Delivers Exits.
Comunicano is a strategic communications, marketing, and public relations consultancy built on one fundamental principle: communications should create measurable business value. Not just coverage. Not just awareness. Value.
Over 34 years, Comunicano has helped early-stage and transitioning companies build the stories, reputations, and market positions that attract customers, ecosystem partners, and — critically — investors and acquirers. The result: 64 clients have successfully IPO'd or been acquired for significant multiples totaling over $9.5 billion dollars.
Acquirers have included eBay, Yahoo, VISA, Computer Associates (CA), Cisco, Google, Citrix, Intel, IBM, GoDaddy, Logitech, RIM/Blackberry, Symantec, Vonage, and Dolby — among many others.
Three Audiences. One Mission.
Every story we build speaks to the people who move your business forward.
Customers
Building the story that resonates with the buyers who will fuel your growth and validate your market position.
Ecosystem Partners
Creating the credibility and visibility that attracts the technology, channel, and strategic partners who amplify your reach.
Investors & Acquirers
Positioning your company so that the right financial and strategic partners see the full value of what you've built — and act on it.
Acquirers Include
eBay · Yahoo · VISA · Cisco · Google · Citrix · Intel · IBM · GoDaddy · Logitech · Symantec · Vonage · Dolby · RIM · Blackberry · Computer Associates (CA)
The Comunicano Method
Value Creation Communications
Communications that directly impact business value — and, in reality, the founders' ability to command a higher valuation when acquired than others in their peer group.
Comunicano Builds Stories That Are
Brands live in a story that is told, and retold, inside and across its ecosystem. Without a story, a business is just another face in the crowd. What you want is to be the face the crowd is looking at.
Strategic Positioning
Defining the unique market space your company owns — and why it matters to customers, partners, and investors.
Brand Development
Building the visual and verbal identity that makes your company instantly recognizable and consistently compelling.
Reputation Development
Earning the media coverage, analyst recognition, and industry standing that creates lasting credibility.
Communications Management
Orchestrating the ongoing program that keeps your story in front of the right audiences at the right time.
The Strategic Edge
Asymmetry as Advantage
The brands that win aren't the loudest — they're the most precisely positioned. Asymmetrical communications means being unfairly strong in the few places that matter most, so your story lands faster and creates more durable value.
Ready to Activate Your Brand Narrative?
Start Your StoryFlow
The Architecture of Identity creates StoryFlow — delivering what brand strategy promises but rarely completes.
Learn About StoryFlow
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Communications intelligence, strategic insights, and the stories that matter — delivered with the perspective of 34 years in the business of making companies worth more.
the comunicano covers the intersection of communications, technology, business, and culture. News you need to know — strategy, communications, and market intelligence.
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Whether you're building toward an exit, launching a new product, or repositioning for what's next — Comunicano has the experience, the frameworks, and the track record to help.
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